I began a business in NYC. I massage feet for a living. I am new to owning and running this. Any advice?

I advertise on Craigslist.I began a business in NYC. I massage feet for a living. I am new to owning and running this. Any advice?
Is the location accessible?. You have to advertise it more than Craigslist. Is it in the classified ads; in the yellow pages in big pages of advertisement. You have to make it attractive so people can see it immediately. You gotta give coupons to first time customers. Also, you might consider manicure and pedicure to go with it as massaging feet is too limited. How about body massages? Be careful it doesn't turn into a prostituton site.